Elevate Your Officiating Environment

With 25+ years as a global leader in Creative Branding, Marketing, and Training, coupled with the success of Refs Need Love Too—a passion project boasting 300,000+ followers and millions of weekly content views/downloads—I bring unparalleled strategic and communicative expertise to sports organizations.

Keynote & Presentation Topics

My presentations are customized for officials, coaches, and parents, providing actionable insights that resonate regardless of the sport or experience level.

  • Dear Parents, Please Shut Up: The Hidden Impacts of Referee Abuse

    For Coaches & Parents: A deep dive into the costs and consequences of abuse. Learn how to foster a positive sideline culture that supports the game.

    For Officials: Strategies for de-escalation, conflict resolution in high-stakes moments, and managing personal safety.

    Format: Dynamic keynote, specialized workshop, or interactive webinar.

  • Let It Go: On the Field and Off

    Sports officiating is a high-stress role. My consultation focuses on the mental resilience required to thrive.

    During the Match: Perspectives on differentiating between emotional outbursts and dissent / abusive language, controlling emotions under pressure, and making clear decisions and communicating despite hostility.

    After the Match: How to process and let go and move on from negative experiences and maintain a healthy mental state for the next assignment.

  • The Art of the Difficult Conversation

    Officials, coaches, and administrators frequently face volatile situations. This session provides practical scripts and frameworks for success:

    Effectively communicating a controversial decision to an angry coach.

    Handling parent confrontation on the sideline.

    Delivering constructive criticism to colleagues or mentees.

Book David for Your Event

Ready to transform your officiating program or engage your audience with a powerful, necessary message?

Contact me today to discuss your next event:

  1. Keynote Speaker
  2. Webinar Host
  3. Training Content Development
  4. Organizational Policy Consultation

Consulting & Content Development Expertise

My consulting services move beyond motivation to deliver tangible results for your organization, utilizing my expertise in brand strategy and product management to build effective solutions.

  • Policy and Advisory

    I recently served as a consultant for US Soccer, advising on their Referee Abuse Policy and the associated training content. I bring this real-world experience to help your organization: Develop robust, enforceable anti-abuse policies based on best practices.

    Audit existing policies for clarity, compliance, and effectiveness.

  • Training Content and Video Production

    Leveraging my 25 years of experience in Creative Branding, I specialize in creating high-quality, practical training materials that stick. Whether you need a full video library, written curricula, or interactive online modules, I develop content for officials at all levels—from grassroots to elite—that is as engaging as it is informative.